The digital landscape offers new opportunities but also introduces significant challenges that can hinder creativity and innovation. As technology advances, intellectual property rights continually face new pressures from emerging online trends, emphasizing the need for updated protections and adaptable enforcement measures.
This article will guide you in forecasting next year’s trademark trends so you can better prepare your brand identity and intellectual property rights.
Trademark in the Philippines: Brief Overview
According to the National Intellectual Property Strategy published by the Intellectual Property Office of the Philippines (IPOPHL), there is extensive empirical evidence pointing to a clear link between intellectual property and its impact on the economy. This highlights the importance of examining trademark trends in the Philippines, particularly for navigating the competitive landscape of commerce, both online and offline.
Top 3 Trademark Trends to Look Out For in 2025
Here are the top 3 trademark trends that will keep you updated in protecting your brand in the digital space for the years to come:
1. Trademark and Social Media
Filipino internet users exceed the global average in user engagement in online activities. The Philippines also exceeded the worldwide benchmark of utilizing social media, specifically to research potential purchases (54.8%) according to a report by Global Statshot Report, in partnership with Meltwater and We Are Social.
As Filipino consumers increasingly turn to the internet to make informed buying decisions, establishing a protected and distinct brand identity online becomes essential. Trademarking helps online businesses safeguard their brand, build consumer trust, and maintain a competitive edge.
2. Trademark and Artificial Intelligence
The AI market is projected to grow at a 28.57% annual rate from 2024 to 2030, reaching $3,487 million by 2030. AI increasingly influences consumer purchasing behavior by shaping the information available to them. Recent case law, like the Court of Justice of the European Union’s (CJEU) ruling in Louis Vuitton v. Google France, provides relevant guidance. Here, the court ruled that Google was not liable for trademark infringement in its AdWords system unless it had an active part in keyword advertising. This shows a key insight that could apply to AI’s role in future trademark issues.
3. Trademark and Sustainability
As sustainability becomes a significant business asset, companies are increasingly incorporating eco-friendly logos and labels to reflect their environmental responsibility. Accordingly, these trademarks signal a brand’s commitment to values that resonate with consumers, who prefer products aligned with their ethics. The so-called “green trademarks” will have an economic impact in the Philippines for the next years.
Conclusion
As businesses adapt to change, it is crucial to stay ahead of emerging trends like the intersection of trademarks and social media, AI, and sustainability. With the right strategies, businesses can turn these trends into opportunities for growth and innovation.
To know more about trademark trends in the coming years and how you can protect your brand in the long run, book a consultation with a trademark attorney. You may also email us at admin@pinollaw.com.
